People's Captain

Delivering the importance of mental health, through beer.

Greg Bateman, Rugby Union star turned ‘beer visionary’ had the concept of a beer brand instigating conversations about mental health, but felt it lacked the strong identity and graphics to support his brand mission.

We have supported People’s Captain since the day they began, designing their cans, social content, marketing and event collateral. Greg took advantage of our ‘end-to-end’ package to ensure People’s Captain had a port of call for all design requirements. The brand has received such recognition within the industry that they have won two silver awards at the London Beer Competition for branding, beer taste and purpose.

They continue to go from strength to strength, with activational marketing at Rugby matches, debuting their cask and keg beers for Laine pubs & Punch Taverns and partnering with the likes of Tony’s Chocolonely and Transport for London.

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