Stop posting like it’s 2023: Here’s a breakdown of what works now

Social media moves fast and what worked last year, might not cut it now. Algorithms shift, trends evolve and audience behaviour changes (or are you still hopping on Houseparty calls? Yeah, didn't think so).

If your content isn’t hitting like it used to, it’s time to adapt. Here’s what you need to focus on in 2025 to keep your socials fresh, engaging and effective.

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Short-form video is still king 

Attention spans are shorter than a TikTok trend and short-form video continues to dominate. Ever heard of TikTok brain? It’s real, and it’s why people scroll past anything that doesn’t hook them instantly. TikTok, Instagram Reels and YouTube Shorts are where the real engagement happens. If you’re not leveraging video, you’re already behind.

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Quick win: Keep it under 30 seconds, hook your audience in the first 3 seconds and make sure there’s a clear takeaway, because no one’s sticking around for your 5 minute TED Talk.

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Authenticity over perfection

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Highly polished, corporate-style content doesn’t hit the same anymore. People want real, raw and relatable content. As Adam Mosseri says, unpolished raw content is in for 2024 and it may even get you more reach. Behind-the-scenes, unfiltered moments, user-generated content and the newest one, employee-generated content are what build trust and engagement. 

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Quick win: Ditch the script. Show up as you are. Your audience will appreciate it.

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Community > Follower count‍

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Obsessing over your follower count? Hate to break it to you, but that number means nothing if no one’s engaging. Brands that focus on community building will see more long-term success. Engage with comments, create interactive content and give people reason to stick around (people need to feel like they’re benefiting from you). 

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Quick win: Ask questions, reply to DMs and create content that will start conversations.
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Data-driven content wins

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Going viral isn’t a strategy, it’s a happy accident. But tracking what works and tweaking as you go? Now, that’s a move! If your audience prefers video over static posts, double down on it. If carousel posts perform best, make more of them.

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Quick win: Check your insights weekly, test different formats and adjust based on what actually works.
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Stay agile, stay updated

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Social media trends change faster than your last situationship If you’re still posting like it’s 2023, you’re already behind. Brands that stay ahead of the curve (instead of playing catch-up) will win in 2025.

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Quick win: Follow industry news, experiment with new formats and don’t be afraid to pivot. 

If your socials aren’t growing, don’t panic. The key is adaptability, keeping up with trends, testing new strategies and staying consistent. Need a social media strategy that actually works? We help brands like yours stay ahead of the curve and turn engagement into real results.

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