Three quick wins to revamp your website
Your website is your digital storefront, and first impressions count. If your site is looking a little tired, it might be time for a refresh. As web designers at On Poynt, we know how to take an ordinary website and transform it into something dynamic, engaging, and functional. Here are three quick tips to give your site the upgrade it deserves.
1. Reformat Text-Heavy Sections to Be Interactive and Engaging
No one wants to scroll through a wall of text. If your site is loaded with long service descriptions or a bulky company history, chances are, visitors aren’t reading it. Instead of overwhelming users with endless paragraphs, find creative ways to present the information visually. For example, when we designed the website for Marked Improvement, an international e-learning business, we reimagined their company timeline using brand assets inspired by building blocks—a universal symbol for learning. This transformed what could have been a dull, text-heavy section into an engaging and vibrant interactive experience.
2. Don’t Underestimate CTAs
Call-to-actions (CTAs) are the unsung heroes of website navigation. A well-placed CTA can guide visitors through your site, encourage engagement, and improve the user journey. Whether it’s “Book Now,” “Leave a Review,” or “Find Out More,” these buttons help users find exactly what they need without unnecessary friction. A great example of effective CTAs is the Grief and Gratitude website we designed for a grief counselling service. Considering the emotional state of users navigating the site, we strategically placed CTAs to guide visitors through the available services with ease. This ensured they weren’t left searching for vital information at a difficult time.
3. Be Playful with Your Brand Identity
Your website should feel uniquely yours. One of the best ways to achieve this is by weaving brand elements into interactive design features. These subtle touches add personality and cohesiveness, making your website feel thoughtful and polished. For Bevis Marks, a financial advisory firm looking for a premium aesthetic, we took their logo roundel and transformed it into a gold, 3D, revolving element on the loading screen. This small but impactful detail immediately elevated the brand’s online presence. We then integrated this roundel across multiple sections of the site, reinforcing a strong and cohesive brand story.
Time for a Website Refresh?
If your website isn’t engaging, easy to navigate, or uniquely reflective of your brand, it’s time to shake things up. At On Poynt, we craft websites that don’t just look great but function beautifully too. Let’s create something that keeps your visitors coming back.
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