Gymshark Christmas Packaging

Heavy lifting of Seasonal Packaging. Designing unboxing moments that raise Christmas spirits (and profits!).

_{Christmas came early in 2024 when the gang at On Poynt were asked to design the Christmas packaging campaign that would lift smiles on Christmas morning with unboxing moments, equal to reaching a PB on the squat rack.}

_{We worked with Gymshark’s current assets and tonality, which is ingrained into the fibre of everything they do, to produce a number of gifting package designs that elevate and add a level of ‘seasonality’ to their Christmas offering.}

_{From their ‘Merry Liftmas’ weight plate to their Gymshark ‘wrist-strap inspired’ ribbon, 2024 was Gymshark’s most successful and revenue generating Christmas to date.}

_{Now it's back to the workshop for the On Poynt elves to work on 2025’s offering!}

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