Website Design Services
Let us help you transform your online presence. We offer website design for service, ecommerce, portfolio sites and more
A well-designed, clear and functional website is arguably one of the best selling tools a business can possess. Your brand's online presence representing your brand is your store front, and needs to build confidence with your consumer and be optimised for conversion in order to make the most of website traffic.
All too often, businesses see a website as a tick box exercise. They design a website on a platform such as Squarespace or Wix and expect it to magically start bringing in business for them. Sounds too good to be true, right? Most of the time, it is.
Our website design services factor in your user’s customer journey, your conversion aims and your brand’s tone of voice to build a site that you are proud to call your own. We are specialists in UX (user experience) and UI (user interface) design, which means we can take your overall brand look and feel and design your website as a seamless extension of your sales marketing.
Our website design & development services
Service-based Business Websites
Service-based websites promote a specialist activity you provide to customers. Usually, these convert by ensuring people reach out and contact the business through website forms or telephone. Brilliant website content, clear design elements and a focus on a clear site map are key to structuring your website so that customers' navigation through the site's design is effortless.
Brand Awareness Websites
One of the biggest things to consider when designing a website is to create a user-friendly website that does the job your business wants it to. Sometimes that need to create a website is just to let website visitors know you exist. Think of your website as a shop on a high street: if it were out of date and not attracting many visitors, you would most likely find people wouldn't shop there. The same goes for a website without a good design and up-to-date content. Building a website for visibility may not be the best, or the only thing you want it to do - but if it is, maybe consider a one-page website from us to make it inexpensive and easy to maintain.
E-Commerce Website Design
Simply, the only way a business owner can sell products online. We make sure that our e-commerce sites are built on Shopify, the world's leading platform for e-commerce sites, and are optimised with a clean design, SEO (search engine optimisation) and a responsive design to ensure that when new visitors come to your website they have the best chance of buying, and making a conversion.
Portfolio Website Design
Brilliant for photographers, artists or designers. Every website's overall design is extremely important, but if you are in a creative industry, it's even more important your website and business look brilliant. From colour schemes to layout design, content and site speed, we consider the overall design of the site based on the need to show bright and brilliant images that will lead to visitors converting to customers.
Our website design process
Website Design Discovery
A sit-down meeting to establish exactly what it is your site needs to do. You might already have a great domain name and a fantastic product, but unless we can establish requirements and any bespoke content before designing and developing a website, we might miss something that is essential to your performance on social media or search engine results. Website design considerations start here, and as with all of On Poynt's services, we ensure the business owner is at the centre of the journey.
Wireframing and Planning
Planning the site design and layout is the first step in ensuring that when we are making your website look brilliant, we are not overlooking the layout of your site overall. Creating the website starts as a black and white grid, with boxes for logo and branding, copy and images. We discuss this with you as a client and ensure the customer journey is planned out to ensure the website's design actually works.
Copywriting and imagery
The thing that keeps people on your website is copy (words) and imagery (pictures). Any good website project will probably have already taken this into account way before we as designers get a hand on it, but sometimes - if it is a website redesign or you're not sure on the content of your website - you might need an expert's help. That's where we come in. We take the time to design copy using google analytics and keywords to ensure the website would show up on a relevant Google search.
Optimising UX/UI Design
We utilise the best in website design software to ensure your customers' experience on your site is brilliant. We take into consideration layout, the best colour schemes and responsive design. Responsive design means that your website adapts to screen sizes, including mobile devices and larger, wide-screen monitors. On Poynt are experts in the design best practices when creating a site that will make a difference to your customer. We again keep you involved in the process, ensuring you are completely happy with your website before making a final decision. Our state-of-the-art software produces online mockups so that you can test the site with your business partners or close family and friends.
Website Development and Building
We utilise WordPress to then build your site as per the design we have come up with on the 'front end' (what it looks like). This is when we code in all of your specific elements, and make your next website the most functional you've ever had. Once built, we then test to make sure that all of the functionality works and that you won't find yourself in a crisis, on your busiest selling day of the year, without a working site. Testing your website is the final step that a lot of agencies miss - vital to the longevity of your platform.
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