Oshe

Art on wheels.

That’s how Oshe was pitched to On Poynt. Forget a sports car placed on a driveway with remnants of the track day last Saturday afternoon. These drivable pieces are meant to be admired and kept pristine.

They do, however, come with a rather large price tag. These limited edition cars aren’t going to be available on the open market. The craftsmanship and detail finessed into every nut and bolt means that they command a price analogous to a Van Gogh original. They really are the ultimate boy’s toy.  

We were tasked with driving a sense of prestige, beauty and sophistication into their brand and website. Imagery good enough to adorn a stately home, and typography found in up-market fragrance and crafted furniture brands.

Our result has steered Oshe onto a track to success. With brand guidelines sure to keep them from veering around a hairpin bend.

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