Beck & Call Cocktails

Bar-standard drinks at, well, your beck and call.

Beck & Call Cocktails are on a mission: to bring bar-quality tasting cocktails, with an instant serve, to the masses. With a background in hospitality, Amit, the brand owner was looking for a brand to accompany his drinks: fun and playful with a hint of premium punctuation which would enable them to be gifted as well as bought as a core range of bottles for the home bar.

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We developed an illustration style with flares of punchy colour, accompanied by flashes of gold foil to give the edge of a premium serve. There were small elements of humour within the packaging: namely, the line of copy on the ‘spine’ of the label nodded to a bit of cocktail ‘fun’ – our favourite being, “get this senorita another margarita” (well done, Harry, top work).

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Beck & Call have now managed to get their cocktails into a number of retail outlets in Europe, with Sweden being their biggest market. They have also forged a partnership with Benito’s, the Mexican restaurant chain, and are eyeing expansion of their flavours as they continue to grow.