Spark Academy

The groan of children as they are forced out the door on a cold Tuesday morning is all too familiar to parents. You see, the issue is that schools just don’t inspire excitement in the younger generation: they are stuck in an age where textbooks and chewed biros are the call of the day and students' success is measured by a letter on the front of an exam paper.

Enter Spark Academy, run by Mital in the heart of Leicester’s Golden mile. Spark do things differently. They teach the same nuggets of wisdom - from trigonometry to test tubes and everything in-between - but as they approached On Poynt they didn’t quite have a look and feel they believed was analogous with the modern-day lifestyle of a ‘Gen-z-er’.

In an ultra-digital, modern society, brands and businesses need to grab consumer attention quicker than ever before. We took Spark back to school with our fun, punchy aesthetic, more engaging for kids and more approachable for parents. Our imagery of actual Spark Academy students, with an illustrated overlay of their hypothetical careers, created a narrative of ambition and high achievement without being too stuffy as schools can often be.