The Inside Edge

What better experience could there be when navigating the challenge of building commercial teams that nurture their individuals and thrive as a unit than that of the armed forces and professional sport.

The Inside Edge is a business run by Callum Davey, ex-Army Captain and his wife, Tammy Beaumont, England Cricketer.

They approached On Poynt with a concept of no-nonsense, honest and functional team building advice. No company perks that are meaning less to 90% of the workforce and team days out that fail to get employees engaged.

As a design agency, we wanted to capture the essence of this raw, authentic service with distressed textures and black and white imagery. A pop of red flashes a punctuation of personality against an otherwise monochrome aesthetic, meaning the brand is a stark contrast to more commercial, safer and ‘friendlier’ team building businesses.